Questioning
how technology and organizations
interact 

#Technology #Organizations #Entrepreneurship #Institutions #PracticeTheory #Materiality #CriticalRealism #CriticalTheory #EntrepreneurialEcosystems #Time #ManagementHistory #QualitativeResearch

İLETİŞİM ABOUT ME

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Research
ResearchPublications and research themes.
Teaching
TeachingCourses, learning approaches and teaching cases.
Speaking
SpeakingConference talks, panels and invited presentations.
Latest Book
Latest BookEntrepreneurship Through the Ages and reader resources.

Latest @MacroScope

EntrepreneurshipManagementStrategy

A Startup Pivot Involves More Than a Change of Direction *

Entrepreneurial strategy depends on finding new opportunities, and it also depends on negotiating what markets, investors, and institutions expect of a venture. The startup world loves the pivot. In the familiar version of the story, a founder sees that an idea is failing, listens to customers, […]
Tunçalp, D., 04/11/2026
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AcademiaEntrepreneurshipManagementTechnology

The Digital Economy Has Borders, but It’s Harder to See *

The internet was supposed to make geography matter less. A software developer in Istanbul can work with colleagues in Berlin, serve clients in London, and contribute to an international tech community without crossing a single border. For someone forced to leave their home country, that can […]
Tunçalp, D., 03/11/2026
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EkosistemEntrepreneurshipStrategy

Are Startup Investors Friends or Rivals?

We often discuss entrepreneurial ecosystems through the founders: who came up with the good idea, which team grew fastest, which startup became a unicorn. Yet investors, alongside entrepreneurs, also shape the strategies of early-stage ventures. When studying investors, however, we usually examine them individually: a fund’s […]
Tunçalp, D., 02/06/2026
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Artificial IntelligenceManagementTechnology

AI Lessons from NASA’s Challenger Disaster: How Organizations Lose What They Know

On the morning of January 28, 1986, the Challenger space shuttle was launched. Seventy-three seconds later, it broke apart. The event is often recounted as a technical failure. Cold weather affected the O-ring seals in the solid rocket boosters. A seal failed, hot gas escaped, and […]
Tunçalp, D., 28/04/2026
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AcademiaArtificial IntelligenceEducationEntrepreneurshipManagementTechnology

Entrepreneurship Education After AI

Entrepreneurship education is facing a major transformation, including in incubators, accelerator programs, entrepreneurship boot camps, and corporate innovation programs. If we continue to deliver these programs using the old tools, routines, and assessment criteria, AI will expose the weaknesses of an approach built on repetition. Using […]
Tunçalp, D., 25/04/2026
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Politics

Europe Must Choose: Roth’s Coffee-and-Milk Europe or von der Leyen’s Europe of Borders?

European Commission President Ursula von der Leyen, a member of Germany’s Christian Democratic Union, and Claudia Roth, a member of the German Green Party, represent two different political languages concerning Türkiye and, more broadly, Europe’s own identity. Today, von der Leyen stands for the institutional center […]
Tunçalp, D., 23/04/2026
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MacroScope

Teaching Cases

I have written a number of case studies with my colleagues. I am also planning to develop more multimedia cases about startups. You can find them here. If you think your case is interesting and includes learning objectives , please contact me.

iGaranti: Expanding the frontiers of mobile banking innovation

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Case studies in food retailing

TazeDirekt.com: Branding charm or operational basics?

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Diageo in Turkey: The Lion’s Milk vs. global spirits 

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Arçelik developing a digital twin with Simularge

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Graduate Alum

I am proud of my graduate alum. You can find and follow them here with the title of
their dissertations or theses.

Ph.D. Dissertations

Research collaborator portrait

Merve Güngördü-Arıoğlu

Lecturer, Istanbul Bilgi University

Ph.D. (2025)

Hybrids in making: Developing a processual perspective on hybridization of organizations

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Yunis İsmayil

Director, İTÜ ARI Teknokent

Ph.D. (2023)

New ventures’ nonmarket strategies in nascent and mature industries

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Uğur Yetkin

Lecturer, Kadir Has University

Ph.D. (2022)

Refugee entrepreneurship and the limits of inclusion: A study of Syrian refugee entrepreneurs’ embeddedness in Turkey

Research collaborator portrait

Berker Köktener

Director, KPMG Global 

Ph.D. (2022)

Professional service conglomerates and jurisdictional competition: Influences of digital technologies and regulations

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Kutay Güneştepe

Assistant Professor, Istanbul Bilgi University

Ph.D. (2019)

Materiality in doing: Sociomaterial practices and power mechanisms in institutional change

Masters Theses

Tuğçe Gültekin Atlı

Product Leader, Getir

M.A. Business Administration (2025)

Unintended consequences of generative AI in product ideation: A product management perspective

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Shadi Rashvand

Expert

M.A. Business Administration (2025)

Sustainability reporting and operational excellence: waste management in global apparel companies originated from three countries

Research collaborator portrait

Furkan Eravcı

Coordinator, Siemens Healthineers

M.A. Business Administration (2021)

Unicorns of the same feather: Developing a typology of very high-valued private companies and their origin countries

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