Questioning
how technology and organizations
interact 

#Technology #Organizations #Entrepreneurship #Institutions #PracticeTheory #Materiality #CriticalRealism #CriticalTheory #EntrepreneurialEcosystems #Time #ManagementHistory #QualitativeResearch

İLETİŞİM ÖZGEÇMİŞ

Latest @MacroScope

Management

Managing Is Not Directing

Of course, no organization runs by itself. Priorities are set, decisions are made, and responsibilities are allocated through management. However, it is a serious problem when management is understood merely as the production of top-down commands. When that happens, information also flows in only one direction: […]
by admin
on Mar 10
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Artificial IntelligenceStrategyTechnology

Responses of Robotic Process Automation Firms

Where will software companies sit in the value chain once generative AI becomes even more widespread? The transformation taking place in the RPA industry offers a good case for thinking through this question. RPA quickly became the most visible tool of enterprise automation by promising to […]
by admin
on Mar 9
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Artificial IntelligenceManagementPoliticsTechnology

Do Digital Systems Produce Justice for Women?

Do digital systems produce justice for women, or do they reproduce inequality faster and in a more “silent” way? This year, we need to read International Women’s Day from a different angle. Hiring systems, automated screening tools, performance scores, shift scheduling software, and credit assessment models […]
by admin
on Mar 8
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AcademiaEducationManagementPolitics

Masters Choose Apprentices

The Council of Higher Education’s decision, published yesterday in the Official Gazette, to make admission to doctoral programs in designated priority fields subject to a centralized written examination may at first glance appear to be a technical regulation. But the issue is not technical. It is […]
by admin
on Mar 7
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Artificial IntelligenceManagementTechnology

AI Adoption: A gap to fill?

Anthropic’s new report says there is a gap between what AI could do and what it currently does in real work. The report calls this current use “observed exposure.” It combines theoretical LLM capability with real Claude usage data, giving more weight to work-related and automated […]
by admin
on Mar 6
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Artificial IntelligenceTechnology

The aliens have arrived, just not from the sky

Our biggest misconception about artificial intelligence is that we still think of it as a machine. We need a stronger metaphor. Perhaps we should think of it as an invisible new species that has quietly joined the world. Like the aliens in Shyamalan’s Signs. We can’t […]
by admin
on Mar 6
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For other commentaries: See MacroScope!

MacroScope

Teaching Cases

I have written a number of case studies with my colleagues. I am also planning to develop more multimedia cases about startups. You can find them here. If you think your case is interesting and includes learning objectives , please contact me.

iGaranti: Expanding the frontiers of mobile banking innovation

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TazeDirekt.com: Branding charm or operational basics?

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Diageo in Turkey: The Lion’s Milk vs. global spirits 

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Arçelik developing a digital twin with Simularge

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Graduate Alum

I am proud of my graduate alum. You can find and follow them here with the title of
their dissertations or theses.

Ph.D. Dissertation

Merve Güngördü-Arıoğlu

Lecturer, Istanbul Bilgi University

Ph.D. (2025)

Hybrids in making: Developing a processual perspective on hybridization of organizations

Yunis İsmayil

Director, İTÜ ARI Teknokent

Ph.D. (2023)

New ventures’ nonmarket strategies in nascent and mature industries

Uğur Yetkin

Lecturer, Kadir Has University

Ph.D. (2022)

Refugee entrepreneurship and the limits of inclusion: A study of Syrian refugee entrepreneurs’ embeddedness in Turkey

Berker Köktener

Director, KPMG Global 

Ph.D. (2022)

Professional service conglomerates and jurisdictional competition: Influences of digital technologies and regulations

Kutay Güneştepe

Assistant Professor, Istanbul Bilgi University

Ph.D. (2019)

Materiality in doing: Sociomaterial practices and power mechanisms in institutional change

Masters Thesis

Tuğçe Gültekin Atlı

Product Leader, Getir

M.A. Business Administration (2025)

Unintended consequences of generative AI in product ideation: A product management perspective

Shadi Rashvand

Expert

M.A. Business Administration (2025)

Sustainability reporting and operational excellence: waste management in global apparel companies originated from three countries

Furkan Eravcı

Coordinator, Siemens Healthineers

M.A. Business Administration (2021)

Unicorns of the same feather: Developing a typology of very high-valued private companies and their origin countries

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