![\"\"](\"https:\/\/deniztuncalp.com\/wp-content\/uploads\/2026\/03\/rationalmanagement-edited.jpg\")
<\/figure>\n\n\n\n\u0130kincisi, veri varsa karar verebiliriz yan\u0131lg\u0131s\u0131. \u015eirketlerde veri, \u00e7o\u011fu zaman \u00f6l\u00e7\u00fclmesi kolay olan\u0131 \u00f6l\u00e7er, \u00f6nemli olan\u0131 de\u011fil. Ayr\u0131ca metrikler davran\u0131\u015f\u0131 de\u011fi\u015ftirir (Goodhart etkisi): hedefe d\u00f6n\u00fc\u015fen metrik, ger\u00e7e\u011fi temsil etmeyi b\u0131rak\u0131r. Bu da rasyonel g\u00f6r\u00fcnen KPI rejimlerinin oyunlanmas\u0131na, sembolik uyuma ve vitrin d\u00f6n\u00fc\u015f\u00fcm\u00fcne yol a\u00e7ar.<\/p>\n\n\n\n
\u00dc\u00e7\u00fcnc\u00fcs\u00fc, do\u011fru \u00e7\u00f6z\u00fcm\u00fc geli\u015ftirirsek, bunu g\u00f6ren insanlar\u0131n da karara uyar yan\u0131lg\u0131s\u0131. \u0130nsanlar \u00f6rg\u00fctsel de\u011fi\u015fim taleplerine genellikle uymak istemez. Uygulanmak istenen \u201c\u00e7\u00f6z\u00fcm\u00fc\u201d kendi risk alg\u0131lar\u0131, stat\u00fc kayg\u0131lar\u0131, kimlikleri ve ili\u015fki a\u011flar\u0131 \u00fczerinden m\u00fczakere ederler. De\u011fi\u015fim genellikle (bir \u00f6l\u00fcm kal\u0131m meselesi olmad\u0131k\u00e7a) y\u00fczeyde kal\u0131r, arka tarafta eski zihniyet devam etme e\u011filimindedir. Bu nedenle organizasyonlar, makine gibi de\u011fil, gev\u015fek ba\u011fl\u0131, \u00e7eli\u015fkili ve \u00e7o\u011fu zaman \u00e7ift y\u00f6nl\u00fc mesaj \u00fcreten, kimi zaman \u201cambidextrous\u201d, genellikle \u201cambivalent\u201d yap\u0131lard\u0131r.<\/p>\n\n\n\n
\u0130\u015fletme ve y\u00f6netim, on y\u0131llard\u0131r e\u011fitimi verilen, kuram\u0131, y\u00f6ntemi ve kan\u0131t standartlar\u0131 olan bir akademik aland\u0131r. Strateji, \u00f6rg\u00fctsel davran\u0131\u015f, karar verme, y\u00f6neti\u015fim ve de\u011fi\u015fim gibi ba\u015fl\u0131klarda okuyarak edinilen bilgi bile tek ba\u015f\u0131na yetmez. Sahada sorumluluk, hesap verme ve sonu\u00e7 g\u00f6rme tecr\u00fcbesi ister. E\u011fitim almadan, literat\u00fcrle temas kurmadan ve somut saha prati\u011fi olmadan m\u00fchendislik anlay\u0131\u015f\u0131 ile \u00f6rg\u00fctleri rasyonel bi\u00e7imde tasarlar\u0131m demek, yaln\u0131zca iddia \u015fi\u015fkinli\u011fidir.<\/p>\n\n\n\n
Elbette m\u00fchendisler y\u00f6netemez demiyorum. Hele T\u00fcrkiye gibi pek \u00e7ok ak\u0131ll\u0131 insan\u0131n m\u00fchendisli\u011fi tercih etti\u011fi bir \u00fclkede \u00e7ok say\u0131da m\u00fchendis y\u00f6neticimiz var. Zaten bu kadar insan bu y\u00fczden lisans mezuniyetini takiben, tercihen biraz deneyim kazand\u0131ktan sonra E\/MBA yap\u0131yor. Pek \u00e7ok m\u00fchendis sahada yava\u015f yava\u015f, hata yap\u0131p yap\u0131p, baz\u0131lar\u0131 da maalesef \u00e7al\u0131\u015fanlara i\u015fletme hayat\u0131n\u0131 zindan ede ede, zaman i\u00e7inde (umar\u0131m) y\u00f6netimi \u00f6\u011freniyor.<\/p>\n\n\n\n
Y\u00f6netim, tek bir do\u011fru \u00e7\u00f6z\u00fcm\u00fcn uygulanmas\u0131 de\u011fil, \u00e7at\u0131\u015fan hedefler aras\u0131nda denge kurmak, me\u015fruiyet \u00fcretmek, sorumlulu\u011fu payla\u015fmak, g\u00fcven in\u015fa etmek, \u00f6\u011frenmeyi kurumsalla\u015ft\u0131rmak ve belirsizlik i\u00e7inde karar alabilmektir. Teknik rasyonalite bu s\u00fcre\u00e7lere yard\u0131mc\u0131 olabilir, ama onlar\u0131 ikame edemez.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kimi m\u00fchendisler kendi alanlar\u0131nda i\u015fe yarayan ak\u0131lc\u0131 model ve sistematik \u00e7\u00f6z\u00fcm mant\u0131\u011f\u0131n\u0131 insan \u00f6rg\u00fctlerine de aynen uygulayabileceklerini sanmak gibi bir hataya d\u00fc\u015f\u00fcyorlar. Oysa, teknik bir problemde i\u015fe yarayan \u00e7\u00f6z\u00fcm yakla\u015f\u0131m\u0131n\u0131n, alan d\u0131\u015f\u0131na ta\u015f\u0131nca d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc “ben bunu da \u00e7\u00f6zerim” iddias\u0131 genellikle \u00fc\u00e7 temel yanl\u0131\u015ftan kaynakl\u0131 kof bir \u015fi\u015finmeden ibaret kal\u0131yor. Birincisi, problemi do\u011fru tan\u0131mlarsak, \u00e7\u00f6z\u00fcm\u00fc buluruz […]<\/p>\n","protected":false},"author":1,"featured_media":3377,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-3151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yonetim"],"yoast_head":"\n